When is the Best Time to Post on Instagram for Maximum Engagement?

Instead, spend time conducting a thoughtful customer journey-based content strategy. Weekends tend to see lower engagement https://www.wave-accounting.net/ levels, but don’t count them out altogether. Saturday can be a decent time to post if you post at the right time.

If you’re stuck, check out my advice on which types of content perform best on Instagram. Unless you are using Instagram solely for personal reasons and don’t want to network, do NOT set your account to Private. Instead, set your account to Public so that new followers can see what you post and what you’re about. You will gain followers much more quickly if they can see your content and don’t have to wait for approval. Unfortunately, the search function within Instagram isn’t as powerful as other sites. If you make your username (and even your “real” name) hard to find, people won’t be able to find and follow you.

Share Compelling Illustrations

If you know of a few relevant emojis that could fit with your post, stick them in the caption area. For example, if you’re posting a vacation photo, you could include a palm tree 🌴 or a plane ✈️ to show you flew somewhere. What To Post On Instagram As you go to tap a photo or video, first tap the icon just above your photos to the right that looks like stacked squares. Once you tap this, you’ll see a number on the corner of every image or video you tap.

Share your tips on how to use your favourite products, whatever they may be, to engage with your audience on a helpful level. Instagram Reels Everything you need to know about Instagram Reels to promote your brand, reach new people and engage your audience.

Engage with your community

If your audience is split between multiple time zones, vary when you post. Some days post for one particular time zone, and other days you should post more for the other time zone. The whole goal of finding the best time to post is to get strong engagement from your audience, so try to make it as easy for them as possible by posting while they’re awake. Professional social media services generally post educational content with links to videos, blogs and other platforms.

Their call-to-action asks for comments on the post, from which they’ll choose winners. Instagram doesn’t make capturing leads and information from your followers easy, but a contest or giveaway is one way to do it. Here’s a great video from Purina that delights viewers with some cute puppy love. Here’s one from a Mediterranean restaurant called Cava Mezze Grill to celebrate Halloween.

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Not everyone will see your stories within the 24-hour timeframe. If you don’t know already, Instagram highlights are a series of stories you can group into a category on your Instagram page. They’re an even quicker way for your business to share information and especially entertainment. Be sure to incorporate UGC to help emphasize your product (especially after you’ve done a product “in action” post).

• Instagram tagsandstickersfor products are unique formats for posts andInstagram Stories, respectively, that enable direct purchases through Instagram.
• Creators on Instagram can now reply to comments on their Reels with another Reel.
• Dig deep into the reasons people should purchase that product and how it might affect their lives.
• Or you’ll risk looking like you’re just spamming Instagram for followers.
• On the other hand, don’t put content out there for the sake of posting regularly.

Get started with social media Learn the basics of social media and speak like a social pro in no time. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.